The University of Texas at El Paso

Digital Marketing Certification

Course Name

Digital Marketing Certification

Contact Hours: 70 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)

Course Description

Digital marketing now makes up over 50% of most marketing budgets – smart marketers and business professionals are growing their knowledge and skills in digital marketing to drive results and grow career opportunities. Now is the time to take charge and earn your certification in digital marketing to gain an understanding of how to use digital marketing tools to drive business results. We show you everything – from beginner to advanced, for small businesses, DIY, agencies or large organizations.

Your successful completion will help you:

  • Use digital marketing to get results for your business or organization
  • Build a digital marketing strategy and measure the results
  • Gain a foundational + advanced understanding of what, why and how
  • Showcase your skills and expertise in digital marketing
One-On-One Office Hours - You will also have the opportunity for weekly one-on-one office hours (dependent upon location) with one of our highly-qualified trainers. These sessions will allow you to ask questions that you have about the curriculum or how to apply it to your business.

Please note: Course of study may be completed earlier than indicated.

Outcome

The digital marketing certification is an investment in your future. Certified graduates have the knowledge and expertise to be recognized as digital marketing experts, and the knowledge to drive results. Showcase your valuable skills developed during the training course to employers and clients, and advance your career today. Successful participants include: Marketing professionals, entrepreneurs, agencies, small business owners, PR professionals, business strategists and Fortune 500 companies.

Assessment

You obtain your Online Digital Marketing Certification by completing the coursework, passing the test and submitting a Digital Marketing Strategy for yourself or your business. Once completed, you will receive a digital certificate, a certified badge to display on your website/social media accounts, PLUS a certification on your LinkedIn account!

Outline

Certification includes FULL ACCESS for ONE YEAR from the date of enrollment to these courses (including updates):

  • Digital Marketing Strategy
  • Digital Measurement & Analytics
  • Email Marketing
  • Websites
  • SEO Training
  • Google Analytics
  • Digital Advertising
  • Social Media Strategy
Also included with your Certification:

Digital Marketing Tools: There isn’t one tool that is right for everyone. The right Digital Marketing tools can help you get better results faster from your digital and social media marketing. This course and its components are designed for you to see results FAST!

Here’s what you get:
  • Updated courses covering the latest tools
  • UnlDetailed video reviews with examples, tips, and tricks
  • Conial Media Efficiency Guide to optimize content
  • Top stantly imited on-demand access for one year
  • SocTools for Social Guide
Also, 3 Months Free Membership Digital Marketing Insiders - As a member of the Digital Marketing Insiders, here are a few things you get exclusive access to…Monthly LiveCast digital news, Q&A with the experts, Recordings of the full webinar for on-demand viewing and connect with a community of experts.

Books

All training is delivered online; no additional purchase required.