The University of Texas at El Paso

Basics of Marketing with Social Media

Course Name

Basics of Marketing with Social Media

Contact Hours: 10 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)

Course Description

This program includes the following topics: Social Media Introduction, Creating an Google Account, Setting Up Your Twitter Account, Getting Your Twitter House in Order, Why Facebook for Your Business?, Using Facebook as a Business, Setting Up Your Business Page, Setting Your Cover Photo, Tying It All Together.

Please note: Course of study may be completed earlier than indicated.

Outcome

Upon successful completion, students will be prepared to use Google, Twitter, and Facebook for a multi-faceted marketing campaign.

Assessment

The LMS uses practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.

This will allow you to gauge your effectiveness before moving to the next module in your course. The courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam (not included).

Outline

  • Social Media Introduction
  • Creating an Google Account
  • Setting Up Your Twitter Account
  • Getting Your Twitter House in Order
  • Why Facebook for Your Business?
  • Using Facebook as a Business
  • Setting Up Your Business Page
  • Setting Your Cover Photo
  • Tying It All Together

Books

All training is delivered online; no additional purchase required.